Jaigouk.Kim Map to the future
in 90’s, mp3 came up. and then lots of mp3 players showed up in the market. but in the end. ipod killed them all. and it evolved to iphone and it changed the world. It’s about connecting dots for meaningful result to customers. And yes, they won’t describe the future in detail. You need to live in the future by living on the edge without losing focus. And you need to see those dots and customer’s pain clearly.
“We’ve seen this diagram for neural networks, social networks, organizational structures. I’ve found these diagrams almost unintelligible. They just convey connectivity and complexity.”
[Image: courtesy Lisa Strausfeld]
The prototype aims to demystify networks by allowing you to explore them virtually. To use it, you put on a VR headset and enter a three-dimensional timeline that is minimal and neutral on purpose–a counterbalance to more cinematic or illustrative VR experiences. Historically important women’s lives, drawn from a women’s history project at the New School, are visualized along the X axis. Each woman’s life stretches through the decades, represented by a long series of rectangles that symbolize years. Faint lines drawn between the women signify connections–friendships, correspondences, influences through the years.
blue ocean strategy is another one to see the gap.